“Mom,
these are too tight.” 5 words no parent wants to hear about footwear. I hear
these words several times a year. Always the night before some big sporty
performance that demands footwear in miniature kid sizes, the finding of which
requires visits to at least 3 specialty shoe stores before a pair in the
appropriate size, color and vibe is found.
This
is a faulty system which I still blame for the bright red basketball sneakers
the 9 year old wore every second, one very long season, both on and off the
court.
The
shoes were hideous. They were all we could find in her size. They were ours,
for the low, low price of $59.95. Really?! We can’t do better than this?
It
turns out we can! All it takes is embracing your inner shoe salesman. Click
over to the One Step Ahead, order yourself up one, plastic, shoe measurement tray.
Put it to use the next time your kiddo’s feet explode in size overnight. Then, armed
with your kid’s shoe size, go to Zappos.com -- possibly one of my favorite
shopping sites ever -- and find her next pair of shoes. You can search by size,
color and style.
It’s the most painless, fastest shoe shopping experience with
kids that you will ever have. There’s
no settling for the “less weird” style because it’s the only style in stock.
Because there are literally hundreds in stock. Like Hugh Hefner’s girlfriends.
Zappos
ships for free, and we often get the package the very next day. If the new
kicks don’t fit, send ‘em back. For free. By embracing this simple change you
earn yourself back hours in free time and dozens of brain cells that would have
been sacrificed to Saturday shoe store madness.
I experienced this nirvana this
very morning. Basketball season starts next week for the kids. Where was I? Not
at Mini Footlocker. What will be on the 9 year old’s feet next week? Not
hideous red sneakers. Score! Give this woman a free throw.
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